Kaleidospace, LLC, a leading web hosting service and distributor of independent music, film and art since January 1994,  announced today that it has selected its Indiespace property to be its new site name and primary brand.  "The Indiespace name  has more immediate impact and really identifies our goals and market," said Kaleidospace Founder Jeannie Novak.

The main reason for the name change is to immediately identify Kspace's web site and its services with its market -- independent artists of all types, and consumers/industry professionals interested in independent artists and their works. "With 'Kspace', it wasn't always clear what we were about" said Pete Markiewicz, co-founder of Kspace. "Musicians and artists would hear our name in the media and not realize that our site and services were uniquely valuable to them. By promoting Indiespace as our primary site, visitors will know something about us the first time they read about us or visit the website."

Kspace's decision to change its web branding comes at a time when an increasing number of independent musicians, visual artists, authors and filmmakers are discovering the true potential of the Internet for promotion and sales. Online sales by independents have been rising steadily since the watershed season of Christmas 1998. The top-grossing independent film, The Blair Witch Project, used the Internet  to generate the "buzz" making it the surprise hit of the summer -- at a fraction the cost of mass media promotion. Independents are also taking a second look at their current Internet efforts. The "free home page" sites provided by other web hosting services have proven less useful than expected, since they do not support secure online ordering and "dotcom" Internet names.

By re-defining itself as Indiespace.com, Kspace Independent Artists will increase the focus on its core business -- providing a "one-stop" solution for independent musicians, artists, filmmakers, writers and performers.  Kspace will aggressively market its complete line of indie  services, ranging from secure online e-commerce, product consignment and streaming audio/video to trademark and copyright registration. A key component of the service package is complete "dotcom" web hosting via Indiespace Starpoints. This advanced services allows artists to register   their own Internet domain name and host their website with an artist-friendly service.

In addition to individual artists, Kspace/Indiespace will be offering an enhanced set of services for smaller indie websites. Many of these sites have dozen or even hundreds of independent artists, but do not provide secure online ordering or "dotcom" web hosting. By working with Kspace through its Starpoints program they will be able to offer these services to their artists while preserving their autonomy.

Kspace also plans to develop strategic partner relationships with larger web portals. These sites can benefit from Kspace's unmatched experience with the independent market. Indiespace will be marketed as a solution for majors who want to develop an "independent" strategy. As the new millennium approaches, Kspace's Indiespace.com brand is posed to become the place for independents to be on the Internet!