Kaleidospace Exploits Web Publishing Power

The World Wide Web is the great equalizer. Many large companies...are putting up web sites to promote their wares, but the medium gives small organizations and even individuals the opportunity to maintain an equal presence. The difference than becomes who can spend more money letting consumers know their site is out there.

Los Angeles, CA based Kaleidospace, launched last march because founder Jeannie Novak was looking for a way to promote her music, provides a good illustration of just how the Web may be used to give a voice to the "little" people. Novak and partner Pete Markiewicz's business was initially crating home pages for artists, musicians, writers and software designers, but it is now expanding to include web design, domain names and server space for the individual, the smaller entrepreneur or the big business.

An interesting type of sales technique enabled by a platform like the Web is the company's sales survey. Each artist has filled out a series of questions of influences and details of each work. The customer can choose to answer a questionnaire on what he or she is looking for and the page generates a resulting recommendation on whether or not he or she will like the item in the question.

There have been other benefits for artists as well. More than a few are getting air play on foreign radio that stemmed from international Web users who sampled their works on the site and have been able to rack up some overseas sales.

"We get a lot of people in other countries buying product and it's opened a channel for these artists who couldn't otherwise have gotten this kind of recognition," Novak observed.